Harnessing the Pareto Principle: How to Select the Optimal Mix of Marketing Channels
Identifying and focusing on high-performing channels allows for a more efficient use of resources, enabling marketers to generate substantial results without spreading themselves too thin. ...more
Marketing Analytics
August 03, 2023•2 min read
Mastering Measurement: How to Effectively Gauge the Success of Digital Marketing Campaigns
Metrics provide a concrete, quantifiable measure of success. From the number of site visits, click-through rates, bounce rates to the conversion rates, these measurable data points illustrate how well... ...more
Marketing Analytics
August 02, 2023•2 min read
How Competitive Analysis Can Increase Profitability
Sometimes we're so busy trying to get a task done, we might miss answering if we we should do be doing this particular task. Competitive analysis can show you the right mix of tactics that make you st... ...more
Marketing Fundamentals
August 01, 2023•3 min read
Why We're Obsessed with Metrics
"Half my advertising spend is wasted; the trouble is, I don’t know which half." - John Wannamaker
This quote is always on our team's mind. Most of us have an idea for what seems to be working and what doesn't, but unless we take the effort to truly deep dive into the numbers, we don't know for sure. That's where we come in.
We Cover the Full Spectrum of Digital Marketing
Starting with a Free Audit, we can quickly explain which tactics we think you need to focus on first. Or you can definitely create your own plan from the options below.
Digital Strategy
Before expending time and resources to tactics, we carefully evaluate the optimal digital strategy, using competitive analysis, historical data and recent trends in the industry.
PPC Advertising
It's important to have a healthy budget for spend. But it's also as important to evaluate the ROI for each dollar, ensuring that you are receiving a healthy return on your efforts.
Email Marketing
The highest ROI marketing channel has long been email marketing, with an estimated $40 in return for every $1 spent. If you haven't seen this year, we'll help you get there.
Marketing Automation
You can drive as much traffic as you can afford to your site, but unless you have a lead engine that can convert traffic to engaged leads, you will not see a difference in marketing performance.
CRM Administration
Marketing and sales need to be synced in their processes. Too often marketing leads do not qualify to sales leads--and the communication disconnect between the two teams is real. We can show you how to solve that.
Reporting and Analytics
Dashboards need to be precise, concise and include all the relevant team's input. A single source of truth is important to keep synergy between different teams. We take this a step further by adding expert insights to the numbers.
Office:
Orange County, CA
Call:
(714) 576-7187
Email: email@themarketingbranch.com
Site: www.themarketingbranch.com